Aurora Ramazzoti 

Overview:

Every Saturday Italian TV superstar Aurora Ramazzoti holds a series on Instagram where her followers can ask for her relationship advice. Aurora uses the embedded "questions" feature in Instagram stories. She wanted to create an audio-visual brand to support this series. 

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Concept: 

For this project we combined sound design and visual arts to create a branded AR experience. Aurora's followers can now use the filter before asking her a question. To date the experience has garnered over 8 million impressions!

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INSIGHTS